Scaling Your Online School to Maximize More Profits
In the wake of the COVID-19 pandemic putting a halt to many activities, many schools had to resort to online schooling. Many are of the notion that an online school is more expensive to maintain than a physical school. This isn’t true.
The bulk of the problem many online schools are faced with is students attending the classes. In this post, we bring to you 5 steps to scale up and become a profitable online school.
- Decide on a Model of Online School
There are 2 models that all online schools are built upon;
-the ‘night school’ model and
-the ‘academy’ model
The Night School Model: This is great if you intend to create a stand-alone course. It is characterized by having a firm structure from start to finish and students finish the course with a test in proficiency. This method of learning is for a short term basis. Online training and workshops are curated using this model because they are laser-focused on one topic and have one specific end goal.
On the other hand, the Academy Model is great for long term purposes. With this model, students have an overview of what to learn and they learn at their pace too. You can create a business around a core theme or topic, and cover everything students need to reach their desired end goal. It’s not just a one-and-you’re-done thing, but an entire education.
- Decide on who to teach
Yes, we have thousands of individuals who are eager to learn, this doesn’t mean that all of them are meant to be your students. Focusing on a niche helps in the marketing of your online school which eventually translates to a greater ROI for your school. You also share information with the right people. Niche selection also makes branding, pricing and the creation of content for the school much more easier. Do this and watch the numbers change in your favour.
- Decide on the Core Skills to Teach
Teaching outdated skills is a waste of time and resources. Therefore, you need to concern yourself with the most relevant skill needed in the niche you have carved for yourself. You should also be flexible in your teaching. Flexibility allows for change and change allows growth and growth translates to a greater profit margin for the school.
When students visit your school, let them always find a skill they may seem to have not been taught in your school. This way you are relevant to them. Relevance equals profit too.
- Plan Your Lessons
The core skills that you have chosen will be the foundation upon which your online school is built. To help you, it’s good practice to have at least one “completable” lesson for each of your cornerstone ideas.
It doesn’t have to be perfect. It just has to resonate with the audience you have in mind. Put out content when you are slated to put them out. To make the learning process easier, automate some processes. This way the students are aware of new materials for the class such as PDFs or videos.
Make the learning process seamless in your school and watch the number rise in your favour.
- Go Find Your Students
Your students are not confined to one geographical location. This is the drawback of a physical school. This is however your strength. So, run targeted ads on the various social media platforms such as Instagram and Facebook. Videos are recommended over texts as attention span is very much shorter among the younger generation. You can also leverage on YouTube to promote your online school.
Lastly, you could create an email list of people who visit your school. This way you can always send them updates about activities happening in your school. If they haven’t converted yet, these updates can eventually convert them to paying customers.
There you have it! Profit-making tips summarized in 5 points for you. If, however, you haven’t set up your online school, click here to do so.
We are currently offering a bonus during this lock-down period to secondary schools to sign up on our standard plan and teach 50 of their students for free for the first month. You could also refer a school to us and earn NGN2000 for every successful referral.
We want to hear from you. Do you have issues setting up your online school? Or are you finding it hard to grow your online school strength? Let us know in the comments…