Designing a curriculum for your online class

Designing a curriculum for your online class could be challenging especially if it is your first time. 

In this post we would be designing a curriculum together as an example for you to replicate with your own class. 

If you are yet to create an online school visit https://pledre.com 

We can summarize the whole process into 3 steps, 

  1. Writing out the expected outcome for the class 
  2. Dividing the outcome in (step 1) into set of micro-outcomes  (5 would be okay) – Each micro-outcome should enable students attain a certain level of understanding of a particular concept or tool-set and converting them to a more concise format
  3. Dividing the micro-outcome into set of topics that can be discussed and understood in a single session. Each topic should contain a note,  a scheduled discussion (Live class) and an assessment attached. 

Let’s assume I am interested in teaching Digital marketing online.  

1st Step  –  What Is the expected outcome for the class?: 

Students should be able to leverage the internet, social media and other channels to reach consumers in-order to promote awareness of a product, service or campaign 

2nd Step 2 – Sub-Outcomes (Lessons): 

To divide the main outcome into set of outcomes we can take different approaches. 

One approach is to divide the outcome into set of tools (channels) with each lesson addressing a different channel (Facebook, MailChimp …). 

Another approach involve asking yourself what the students can learn within a time frame that would be of partial value to them even without completing the whole course 

Note : Sub- outcomes should be broad, the number of sub-outcomes should be as small as possible (typically 4) and the time it takes for the students to achieve it should be about a week.

The approach we would be using for this is to simply think of what the students need to know for the answer to the 1st step to be true.
In this case what do students need to know for them to be able to leverage the internet, social media and other channel to reach consumers in-order to promote awareness of a product, service or campaign 

Here we have: 

  1. Students should have an idea of what digital marketing is about (First one is usually just an introduction) 
  2. Students should be able to use search engine to optimize discovery of goods and services 
  3. Students should be able to run effective campaigns using emails 
  4. Should be able to design a basic website 

Rewriting the micro-outcomes in a more concise format 

  1. Introduction to digital marketing 
  2. Search Engine Optimization 
  3. Email marketing 
  4. Web design (Introduction) 

We can then use the concise word format as the title and the more detailed micro-outcome as our description for each lessons 

  1. Title: Introduction to digital marketing,  
    Description: Students should have an idea of what digital marketing is about 
  2. Title: Search Engine Optimization 
    Description: Students should be able to use search engine to optimize discovery of goods and services 
  3. Title: Email marketing 
    Description: Students should be able to run effective campaigns using emails as a tool for marketing 
  4. Title: Web Design (Introduction) 
    Description: Students should be able to design a basic website  

Step 3 – Divide the micro-outcomes into topics 

Finally we are going to break each lessons down into topics. 

Topics are unit of a class that can be discussed and possibly understood in a single session.  

We would be breaking down the 4th lesson (Web Design) into topics. 

For a web design class you would expect that for each session the student understand 

  1. Introducing web design 
  2. Introduction to HTML 
  3. Introduction to CSS 
  4. Introduction to WordPress 

As much as possible every topic should have a scheduled live discussion session and assessments to gauge the students understanding. 

If you haven’t already created a school yet visit https://pledre.com to get started

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