How to create an online school.

E-learning or virtual learning is a concept that a lot of us are familiar with by now. It first gained mainstream popularity in the late 20th century and it’s pretty much been around for a while now.

While the advantages of virtual learning seem to be very clear on the surface, before the COVID-19 pandemic, it was still mostly regarded by a majority of people as just an alternative to physical learning which a lot of people viewed as the norm.

However, COVID-19 would change all of that. With the limits on physical interactions and the emergence of social distancing as the temporary new norm came the widespread realization that we could just as easily learn and transfer valuable knowledge online. This has led to really significant growth in the adoption of virtual learning.

Now more than ever, a lot of people are looking to learn online. To meet this demand, there has to be an appropriate supply of knowledge that fills this gap.

What this means is that there is a growing opportunity for people who are willing to teach skills or transfer knowledge that they have a solid grasp of. 

Not only is an online school really cheap to start, but there is also an incredible earning potential. Just think about it, you don’t have to deal with the costs that come with managing a physical school, you are not limited by a real-world location so you can just as well teach people irrespective of where they are.

If there is a skill that you want to share with people and you’d love to build a business around, there has never been a better time in the history of humanity to start than now.

Let me show you how you can create an online school easily;

  1. Identify your audience: This is obviously a no-brainer, you can’t create effective content if you are not clear on who you are creating for, you need to know who your ideal audience is down to the tiniest detail. 

You should consider things like;

  • Their age range.
  • Their motivations and aspirations.
  • How your content adds value to them.

          Knowing all of these would make the process of branding and marketing your school much easier.

  1. Frame your content: What this means essentially is identifying the building blocks of your content, what your talking points are going to be. For example, if your school is targeted towards graphic designers, you could frame your content around;
  • How to land clients.
  • How to manage clients.
  • How to turn clients into advocates.

It could also be exclusively focused on typography, creating logos, etc. so once you are clear on who you are creating for, the next thing you need to do is define your talking points.

  1. Plan your lessons: With your audience and talking points defined, the next step is to plan your lessons and start creating your content.

Before you launch, it’s good practice to have at least one “completable” lesson for each of your talking points. This is a section they can start, finish and learn from before moving onto another topic.

You can also add additional resources like PDF documents, worksheets etc.

  1. Create your school: After creating your course content, what you should do next is find the best platform that enables you to effectively provide a valuable teaching experience to your students. 

           You should go for a platform that allows you to;

  • Build a customizable and stand-alone website.
  • Provides access to really detailed analytics that help you understand your school’s growth.
  • Host video content easily.
  • Allows you to schedule and host live sessions with your students.
  • Upload a variety of supporting materials.

You can easily do all of these and even more with Pledre, check us out here, you can also watch the video below to learn more about how our platform works;

If you’d love to schedule a conversation with someone from Pledre to learn more about how the platform can be useful in helping you succeed at building a virtual school, send a mail to

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